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It has been a crazy winter. As some of you know, I left my day job in Pittsburgh to travel across the country before moving home to California. There were a lot of ups and downs and deciding to work for myself is scary move to make but I've done it!
Finally, I can proudly announce the launch of my new website Lu Curates Media. Please feel free to email me at lucurates@gmail.com if you'd like to learn more.
Cheers!
Melissa
Unlike painters, writers and especially bloggers, are not able to sell their work in a traditional sense. Running a blog takes time to write, edit, promote, photograph and at times can feel like a thankless endeavor.
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I have been grappling with the idea of niching since I started this blog. Should I only write about art? About style? About cooking? And yes, a lot of people have suggested I choose a direction or otherwise "niche". Here’s the thing about starting your own business or creative endeavor-- everyone and their mother has an opinion and will share it without solicitation.
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I truly love writing… most of the time. But it is like exercise, it is something that has to be done regularly (if you are an aspiring writer) and it is not always enjoyable. Last week was hard for me. All it takes is one emotional blow or a bad day at work and the last thing I want to do is sit down and get my daily writing done. It can easily become an internal fight.
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Many of the people I know in Pittsburgh and in other cities across the country own small businesses. After owning my own business and having exposure to the battlefield of brand building, I thought I'd put together a post about why it's important for start-ups and small businesses to use social media.
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